Before They Were Beatles, 2003-2004

 
 
 
 
 
 
4–channel synchronized video projection, approx. time 18 min. HD – XGA format, color, surround Dolby Digital sound. Original format: DVCAM; Projection format for synchronized 4-channels: D16 (2880), aspect ratio 1:6 
Music by Bruno Hoffman. Soundtrack by the artist. 

Project includes series of 12 photographs related to the video..

The video project is executed in preeminent style and is a persistent exploration of the artist’s perpetual thesis: the philosophy of formation of the young mind under oppression from the glittering images of mass culture. This project involves much staged activity and grows closer to the cinematography genre than any of the previous works. Through the images of the pop culture, four teenagers are trying to analyze temptation of fame and resistance to the loss of identity. 
The project "Before They Were Beatles" presents a 4-channel synchronized film projection. The unique feature of this installation is that the video clips can move from one video channel to another seamlessly while keeping the action of the 4 channels precisely synchronized, united by soundtrack. 

Accompanying photographs are related to the subject of the film and are shot and printed in large-scale format (from 48x60 to 77x96 inches). Individual photographs were staged and produced at the same time when the film was shot and carry titles such as "Brothers in Arms," "Last Supper," "Search For Water," and "The Party."

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